THE PROJECT

Product EVO is a fast growing product design agency that carved a niche as the ultimate partner for folks in the outdoor space who have a crazy idea they’d like to take to market. They work with clients from the ideation of that kernel of an idea through scaling and manufacturing. The agency recently doubled in size and now subcontracts with many of the leading outdoor equipment brands in the United States. They wanted a clean, elegant website that they could use in advertising campaigns that matched their high level of professionalism. They wanted it to communicate exactly what makes them special as an agency: they are a group of outdoor-loving, kind individuals with high energy levels that keep them on the move in their professional and personal lives.

VISUAL IDENTITY

At the outset of the project, the team at Product EVO said that although they did have a brand guide, it was not fully used in their digital and print assets and it didn’t clearly represent who they were. We created a natural color palette that conveys the emotions they wished to evoke with their visual identity. The new brand guide projects their love of the outdoors, maintains a natural look and feel to their visual communications, and stays crisp and modern while eschewing a military look and feel.

ICON PROJECT

We developed icons that matched Product EVO’s branding for use in digital and print assets. The result is modern, clean, and fun icons that help convey their process and make otherwise text-heavy content more digestible.

WEB DESIGN

We implemented the new and improved brand guide and icons throughout the website and created brand aligned documents. We stripped down their existing site, made sure it was SEO friendly, and highlighted the phenomenal imagery of their many products throughout the site.