THE PROJECT
This design project supported the accelerator team at Moody’s Analytics as they rolled out a series of mobile services in the real estate space. We created visual assets that would serve as the customer-facing materials for their mobile tools. They asked for a fresh look and feel that was still recognizable as the Moody’s brand.
Tenant Score Indicator
This project was created for the Moody’s Analytics’ accelerator team to quickly allow for the filtering of tenants. The backend aggregated a number of indicators, so that property managers could quickly check on the viability of future commercial tenants. This needed to be filterable and usable in a long list of results, so had to be space efficient. The badge was also used on partner websites and would stand alone on company profile pages; the badges had to be flexible, as use cases varied significantly.
THE COMMERCIAL LOCATION SCORE PROJECT
This was another tool created by the accelerator team to be used in the real estate space. By aggregating data, the interactive tool would allow for individuals and organizations to get a sense of the relative value of real estate and would let the user filter according to their own criteria. The tool was fully functional, but they wanted to create a badge that would allow high scoring real estate to use their score in promotional materials. They also wanted to leverage this tool as a method for finding high quality commercial real estate that would match the needs of those searching.
THE DESIGN CHALLENGE
After creating a number of design solutions, it later became clear that they did not necessarily scale to match the changing use case. Depending on partner websites and the size of space available, the badge could either be quite large or quite small. We therefore designed a badge that would work on different websites that were out of the control of the Accelerator Team. This new tool kit could be sent to partner organizations while providing a consistent look and feel and giving partners the flexibility to use their badge in an appropriate way for their use case.
THE DESIGN SOLUTION
We created a scalable badge that would allow for a consistent look and feel but would allow flexibility for partner organizations to use appropriate sizing for their needs. The badge, in all of its sizes, had to closely align with Moody’s Analytics’ brand guide.
